Dangers of hiring the wrong SEO Company

Search engine optimization (SEO) can make or break your website. It can guarantee a great position on search engines and millions of page views per day. On the other hand, it can damage your reputation and lead to a Google penalty for thin content, spam, etc. The quality and effectiveness of the optimization process depends on the company you hire. If the company uses accepted optimization tactics, it will offer white hat SEO services to improve your ranking. However, if the company you bring on board has no experience or expertise, you will reap the repercussions of bad hat SEO tactics. Bad hat strategies are as bad as buying something from the black market.

Here are three main dangers of hiring the wrong SEO company.
– Penalty for thin content
Whether you run an e-commerce store or a website for a rehab center, you need content. It might be a few paragraphs describing your products and services or lengthy posts that are more than 500 words long. Whichever case your content falls in, it must be original. When you hire the wrong team, issues with your content may include over-use of keywords and duplicate content. Google’s Panda update continuously penalizes websites for thin content. Such a penalty will drop your website to the bottom of the search results despite the amount of money you may have spent hiring the SEO team and on local seo services.

– Poor quality link building
The worst that could happen to your website is getting a myriad of links from link farms. This unprofessional link building process gathers links from poor quality, and irrelevant sources. The sites in link farms have an unnatural reciprocal linking strategy. Hence, you might end up with links from payday loan websites yet you run a fitness blog. When this happens, you have to hire another SEO team to audit your website and begin an arduous clean-up process.
In addition, to beat deadlines, the inexperienced SEO team may insert spam comments on various blogs across the web to reach the target number of links promised in the contract. In most cases, those links are no-follow links with no impact on your ranking. Those links may also earn you a penalty for linking from irrelevant blogs. Such an SEO team may promise 20 backlinks in a month and eventually get just one worthwhile link in a month. The other option for such a clueless team might be paying to get backlinks from bloggers. To earn money, the bloggers will write thin content and insert a link to your website even when such a link is not relevant to your ranking or to your website’s traffic.
– High bounce rate
An optimizer can fool search engines for a while but he/she cannot fool users. After rising to the top of the search engines through dubious ways, when a user clicks to enter your website and finds irrelevant or wrong content, he/she will automatically leave your website. This routine will continue for a while until search engines assume your website doesn’t have the best content for that query. Hence, your website will go back to the second or subsequent page on search results.
SEO is important to gain website traffic and improve your page rank. Nevertheless, get professional, certified services only.

Important things to look out for when cleaning a carpet

A clean carpet makes your home appear stylish and attractive for your family and your visitors too. Stains and dingy carpet can be risking factors for your family’s health especially the respiratory diseases due to dust. However, sometimes people struggle to ensure their carpets are always clean. But despite much effort put in ensuring cleanliness, the carpet eventually becomes a victim of spills, drops and other unhygienic stains. Therefore, it is important to learn Things to look out for when cleaning a carpet. This can be achieved by inquiring from experts on how to handle the problem area and keep your carpet incredible and looking new. The discussed tips below are among the considerations to reflect on when cleaning your carpet.

To start with, ensure you use a nice white cloth to clean your carpet. Rags that have some patterns or have been dyed with a range of colors may interfere with the original color of your carpet. This will make the problem to be much fatal if not lethal. To avoid such embarrassment, you can also decide to use a paper towel that has no pattern that may be an adequate solution. However, according to professional Carpet cleaning services, it is advisable to avoid bristles and brushes as they can damage the fibers of your carpet.

Another aspect is to ensure you purchase the right carpet cleaner. Currently, the manufacturers have come up with various commercial carpet detergents. They are packed in different spray cans or bottles to ease the cleaning process. Therefore, to ensure your purchase the right detergents read all the instructions to avoid a mismatch between the detergent and type of your carpet and. Also, ensure you know about the stain you need to work on. There much to keep in mind especially when handling the bodily fluids; these are stains that require much attention.

Having your whole carpet destroyed because of a single stain can be quite unfortunate. Therefore, it is crucial to test the cleaning product you purchase in a small inconspicuous part of your carpet. This can be done in rarely seen places for example on the interiors of your furniture to ensure in case of damage the mess will not interfere much on the looks of your home. When doing the testing, you should not do it on the stain itself. This is because the stain can react badly with the detergent and hence leave a fatal damage to your carpet.

When you find out that the product is worth having your carpet cleaned, you can now dab the affected area. Apply a little amount of your detergent to a neat white cloth and without much force blot the stain. Ensure you use enough of the detergent to blot the stain avoid excessive use of the product. This is because when the soap is left on the carpet will attract much dirt and hence leaving a larger stain than before.

To conclude, carpet cleaning is a sensitive task that when a need is it can be of significance if you consider hiring an expert in carpet cleaning. This is to make sure your carpet is attended to the level best and avoid compounding the problem.

10 Benefits of having a humidifier


Humidifiers are used to increase the amount of water vapour in the atmosphere. It is for this reason that they act as important tools during dry winter seasons. One should consider having a humidifier as it has the following benefits.

1. A humidifier helps in keeping the skin moisturized.

During dry winter seasons, the dry cold air removes moisture from the skin. This leads to the skin becoming dull and dry. These effects can be managed when a humidifier is in use because it will provide moisture which is important in making the skin moist, soft and more vibrant.

2. It helps in managing asthmatic conditions.

Asthma that is as a result of respiratory infection in the old and young population can be managed using a humidifier. This machine boosts their breathing capability. However, it should be noted that any asthmatic patient must consult a doctor before using a humidifier and equally ensure that the humidifier is clean and free from any asthma irritants.

3. A humidifier brings warmth in the house.

The more the moisture the humidifier produces in the house, the more warmth and comfort it brings the people in the room. This is one of the benefits of having a humidifier calgary.

4. A humidifier helps prevent nose bleeding.

During winter there are people who suffer from nosebleeds. This can be managed with a humidifier in place because it helps in keeping the nasal passage lubricated and moist thereby preventing nosebleeds.

5. It helps to reduce heating bill.

The electricity bill incurred by heating the room in order to be warm can be reduced simply by the use of a humidifier. AS stated before the more the moisture in the room the more the warmth available in the same room.

6. It ensures that houseplants are healthier.

Houseplants thrive in high humidity just like most plant species which thrive in a tropical climate with high humidity. Therefore with a humidifier in the house, the soil will never dry nor the plant’s leaves turn their colours. This means that the plants will grow healthier.

7. It helps relieve sinusitis.

Our sinuses do not function properly in dry environments. Through research, it has been proven that the addition of humidity to the air is beneficial to the sinuses especially in people suffering from sinusitis and congestion.

8. A humidifier to protect wood furnishing.

Wood furniture responds negatively to low moisture or high moisture levels in the room. For example, the low moisture content will cause the wood furnishing in the room to develop cracks and splits. This will eventually lead to damage of your furniture. It is therefore important to use a humidifier in the room as it will save the agony of buying new furniture every time.

9. It helps to fasten the healing process.

A humidifier is important here because conditions such as asthma, sinus infection, allergies and flu can be managed by lubricating the nasal cavity. When the throat is moistened it facilitates symptoms like coughing and sneezing to reduce thereby making the healing process to be faster. This is amongst the benefits of having a humidifier.

10. It helps preserve the voice.

A humidifier helps keep the vocal cords lubricated and supple in order to vibrate and produce good sound. Having a humidifier in the room ensures that the room is moist and normal sound is produced.


The use of a humidifier should be encouraged. But it should be noted that when moisture level increases in the atmosphere it creates a favourable environment for microbial growth. Therefore the humidifier must always be adjusted accordingly.